About Us

SUPERTERRA having a group experience of 70 years, our experienced   management is committed to quality, reliability and innovation. Particularly emphasis on import and export of cargo enables us to expand and confirm our position as the Leading and Independent Operator. SUPERTERRA, a diversified business conglomerates which has undergone rapid advancement since it’s inception. It has steadily diversified it’s core activities by venturing into new business and continued to expand and successfully forged ahead in terms of revenue/turnover.

Headquartered in Singapore, with centralized accounting systems in Singapore with Branch offices in Malaysia, India, Pakistan and Dubai, SUPERTERRA consists highly motivated and talented employees, striving hard to achieve unmatchable results. SUPERTERRA becomes an industry leader by fostering a strong relationship through building confidence in delivering unparalleled quality and service.


SUPERTERRA is looking forward to become a leading supply chain management solutions provider in the region.


We aim to provide the highest level of customer service at all times. We seek clients and our partners satisfaction by going the extra mile to provide a top-quality service.

Quality Objectives

  1. To maintain and continually improve the effectiveness of Quality Management System complying with ISO 9001 standards.
  2. To ensure compliance with relevant statutory and regulatory requirements.
  3. To provide cost-effective logistics services to our customers.
  4. To ensure on time shipment clearance from port without incurring any demurrage.
  5. To timely deliver customer’s goods/ cargo at required destination.
  6. To maintain high quality (damage free shipping) during any cargo movement.
  7. To ensure timely maintenance and high productivity of all transport fleet.
  8. To operate safely and minimize the number of accidents involving Transport Fleet.
  9. To monitor and improve organizational performance on a regular basis via Management Reviews, Internal and External Audits, Process Analysis, Customer Feedback and Continuous Improvement.
  10. To achieve high Customer Satisfaction.

Quality Policy

We at SUPERTERRA CONTAINER LINES PRIVATE LIMITED recognize that in order to execute our mission, philosophy of “Quality Comes First” should be incorporated across all business activities. To achieve this, the company focuses on the following:

  1. Strive to exceed Customer Expectations by delivering high quality freight forwarding and land transportation services. We capture feedback through regular Customer Satisfaction Surveys.
  1. Practice Balanced Score Card methodology as a strategic management tool to monitor and measure business performance.
  1. Develop employee skills through regular trainings, motivation and empowerment and work towards becoming an employer of choice.
  1. Commit towards Continuous Improvement in all areas of operations. The effectiveness of this is measured through Internal Audits, Strategic Business Planning, Performance Reviews and Improvement actions.